We are a team of seasoned PR and digital experts who guide highly disruptive businesses — that is, next-gen platforms, AI-powered technologies, digital media and publishers, marketing and ad agencies, design and innovation consultancies, and the slew of companies that exist around and between these worlds. We serve as advisors, PR strategists, communications partners, and reputation builders to their founders, executives, and innovators of all sorts.
Our team has worked inside some of the most cutting-edge PR firms and across a variety of industries, collecting decades of experience and, with it, varied and deep knowledge of how companies grow through effective PR. These collective experiences give us a bird’s-eye view of the media landscape — seeing opportunities, trends, and challenges that industry-specific teams are often blind to. And, because we are all seasoned and senior talent, we work swiftly and strategically – allowing for decisions to be made on the spot, action to ensue quickly, and the end of the time-consuming tango of calls and emails to “loop everyone in.”
We work without the nonsense.
Our Team
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Leigh Cashman | Strategist + Founder
As founder of CashmanCo, Leigh leads the company’s growth and vision, acting as equal parts strategist, advisor and truth teller. She is a publicist at her core with 15 years of experience building narratives and strategies for highly discerning executives and high growth businesses. She grew up in the suburbs of Philadelphia, spent many years calling New York City home and now resides between West Palm Beach, FL and Nantucket.
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Allie Novak | Vice President
As a Vice President, Allie drives impactful media relations strategies for clients and helps them build meaningful press relationships. Allie Novak is former TV producer turned communications and media relations expert. Over the past decade, she has advised B2B and B2C executives and companies across industries - from corporations to startups - to uncover compelling stories and bring them to life. Prior, she was an external communications leader at IBM. Allie holds a B.A. in Communications and Political Science from Rutgers University.
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Lily Freedberg | Vice President
As Vice President at CashmanCo, Lily oversees team development and expansion, and leads client management and PR strategy for c-level executives, startup founders, and leading companies in design, marketing, and tech. Over the last decade, Lily has worked in education, finance, and public relations, significantly contributing to the growth of small organizations. Lily holds a B.A. in Public Policy from the University of Michigan and a Master’s of Education from Touro University.
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Carter Lamb | PR + Social Coordinator
As a PR and Social Coordinator, Carter provides support across all clients, conducting research, preparing reports and contributing to client strategies. Carter ensures the team is equipped with the insights needed to drive success for our clients and team. Previously, Carter worked in retail web design, specializing in optimizing customer service processes and enhancing client satisfaction.
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Monica Fischgrund | Strategy + Media Relations
Monica is a strategy and media relations consultant for CashmanCo. With over 15 years of experience providing PR strategy, counsel and content support to businesses in media, marketing and advertising, Monica is a frequent contributor to the team’s knowledge basis and client planning.
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Alexis Osifo | PR Coordinator
Alexis Osifo is a PR Coordinator at CashmanCo. She recently served as an Account Executive at Prosek Partners, where she supported a wide range of clients within the financial services sector including national retail banks, fintechs, law firms, and asset managers. She was responsible for developing media outreach strategy, building thought leadership campaigns, and supporting announcements.
Prior to her start at Prosek Partners in 2022, Alexis interned with Green Dot Corporation, a digital bank and fintech, to support cooperate and external communications.
Alexis earned her bachelor’s degree in politics from Scripps College. She is based in Brooklyn, NY. -
Lorin Brown | Designer
Lorin is a graphic designer, illustrator, and educator. He supports on internal Cashmanco design needs and on specific client accounts. In the past he has taught at Parsons and Pratt in New York City. He has worked in advertising, in-house for retail brands, and startups. He holds a BFA from CalArts in Valencia, CA where he currently teaches as visiting faculty.
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Amanda Grieco | Account Executive
Amanda brings a deep understanding of earned media and influencer relations, as well as client management, broadcast integrations, and more. With a background in fashion and lifestyle, Amanda has worked with clients including Ferragamo, BIC, Columbia, Henkel, Rockport, and more, attending to large-scale event planning and securing media placements. Since transitioning to the world of tech, she works closely with her teams to orchestrate media strategy, thought leadership planning, and award openings. Amanda received her B.A. from Fordham University, as well as her M.A. in Communication & Media Studies from Rutgers University.
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Lara Mosko | Client Partner
Lara leads client communications at CashmanCo. She is a proven marketing leader with over 20 years of experience managing integrated marketing and communications campaigns for such leading brands as Hyatt Hotels and Univision. As a consultant, she has been hired by industry-leading CMO’s across the media, hospitality and tech sectors to drive strategic brand refreshes, B2B positioning, business strategy and media planning. Lara resides in Miami, FL with her family.
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Jess Bryant | Account Manager
As an Account Manager at CashmanCo, Jess develops and executes effective media strategies for clients. Over the past 8 years, Jess has built her expertise across consumer and B2B industries through earned media relations, executive brand management, and integrated campaigns. Jess holds a B.A. in Communication from La Salle University.