We are a team of seasoned PR and digital experts who guide highly disruptive businesses — that is, next-gen platforms, AI-powered technologies, digital media and publishers, marketing and ad agencies, design and innovation consultancies, and the slew of companies that exist around and between these worlds. We serve as advisors, PR strategists, communications partners, and reputation builders to their founders, executives, and innovators of all sorts.
Our team has worked inside some of the most cutting-edge PR firms and across a variety of industries, collecting decades of experience and, with it, varied and deep knowledge of how companies grow through effective PR. These collective experiences give us a bird’s-eye view of the media landscape — seeing opportunities, trends, and challenges that industry-specific teams are often blind to. And, because we are all seasoned and senior talent, we work swiftly and strategically – allowing for decisions to be made on the spot, action to ensue quickly, and the end of the time-consuming tango of calls and emails to “loop everyone in.”
We work without the nonsense.
Our Team
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Leigh Cashman | Strategist + Founder
As founder of CashmanCo, Leigh leads the company’s growth and vision, acting as equal parts strategist, advisor and truth teller. She is a publicist at her core with 15 years of experience building narratives and strategies for highly discerning executives and high growth businesses. She grew up in the suburbs of Philadelphia, spent many years calling New York City home and now resides between West Palm Beach, FL and Nantucket.
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Allie Novak | Vice President
As a Vice President, Allie drives impactful media relations strategies for clients and helps them build meaningful press relationships. Allie Novak is former TV producer turned communications and media relations expert. Over the past decade, she has advised B2B and B2C executives and companies across industries - from corporations to startups - to uncover compelling stories and bring them to life. Prior, she was an external communications leader at IBM. Allie holds a B.A. in Communications and Political Science from Rutgers University.
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Lily Freedberg | Vice President
As Vice President at CashmanCo, Lily oversees team development and expansion, and leads client management and PR strategy for c-level executives, startup founders, and leading companies in design, marketing, and tech. Over the last decade, Lily has worked in education, finance, and public relations, significantly contributing to the growth of small organizations. Lily holds a B.A. in Public Policy from the University of Michigan and a Master’s of Education from Touro University.
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Carter Lamb | PR + Social Coordinator
As a PR and Social Coordinator, Carter provides support across all clients, conducting research, preparing reports and contributing to client strategies. Carter ensures the team is equipped with the insights needed to drive success for our clients and team. Previously, Carter worked in retail web design, specializing in optimizing customer service processes and enhancing client satisfaction.
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Monica Fischgrund | Strategy + Media Relations
Monica is a strategy and media relations consultant for CashmanCo. With over 15 years of experience providing PR strategy, counsel and content support to businesses in media, marketing and advertising, Monica is a frequent contributor to the team’s knowledge basis and client planning.
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Elizabeth Wood | Account Director
Elizabeth handles media relations, message development and thought leadership for c-level executives and founders. She works closely with press to secure feature stories, place expert commentary, and arrange speaking opportunities and award recognitions for clients spanning advertising, tech, finance, fashion and design. Previously, Elizabeth worked in public affairs, handling public policy and strategic communications for tech, energy and retail clients. She holds a B.A. in Political Science from Rhodes College.
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Lorin Brown | Designer
Lorin is a graphic designer, illustrator, and educator. He supports on internal Cashmanco design needs and on specific client accounts. In the past he has taught at Parsons and Pratt in New York City. He has worked in advertising, in-house for retail brands, and startups. He holds a BFA from CalArts in Valencia, CA where he currently teaches as visiting faculty.